The right signage can do a lot to draw paying customers to your door. But mistakes could be killing your LED signs potential and sending them away instead. Check out this list to make sure your digital signage system isn’t committing any of these mistakes:
Bad spacing
You’ll want to consider viewing distance when you set the spaces for your signage. Unlike traditional signage systems, though—wherein spacing isn’t easily fixed—digital signage offers you a way to set and adjust the spacing with ease. You won’t have to worry about letters that might be too close that they aren’t readable any longer or words that get wrapped awkwardly because of lack of spacing, says Forbes.
Wrong font
Be sure to choose the right font style for your digital signage system. Pick one that perfectly reflects the personality and character of your brand and business. For instance, playful fonts will work if you’re a candy shop or toy store. If you’re starting a lending firm, though, go for something more serious and business-like. Otherwise, the wrong one could confuse potential customers and keep them from knocking on your door.
Too complex
Done right, artistic logos can be a brand asset. However, putting in too many artistic or design elements could ruin the focus of your messaging. Also, if the art gets in the way enough that the sign is barely recognizable or readable, then you’re missing out on the chance to market your brand and business to the fullest. The best way to get the most out of your signage is to keep it simple.
Not the right quality
Be sure to look for the right signage system. Don’t go for cheap options just because you want to save on a few dollars. Quality signage will only cost you a bit more but is sure to last you longer. That’s a much better option to go for.
