It’s not only your website that determines how well your funeral home ranks on the search engines. Proper SEO for funeral homes should take advantage of off-page SEO, techniques that improve your site’s visibility and credibility off-site.
What Is Off-Page SEO?
Off-page SEO refers to a set of strategies to build the online presence of your business through link-building, social media, and other techniques. Off-page SEO focuses on ways to build your brand outside of your website. This helps your website build its relevance, authority, and trustworthiness, so it ranks higher in search engine results.
Common Strategies
- Broken Link Building. Your SEO service will find broken links on other websites relevant to the funeral industry. They’ll then reach out and offer to replace the broken link with a link to your website, which is functional and trustworthy. This strategy increases your relevance and authority in the industry.
- Brand Building. Building your brand through social media and other means will make consumers more aware of your funeral home when they need it. SEO for funeral homes will focus on building your reputation as an expert in your industry and using content marketing to create content that directs to your website.
- Local SEO. Usually, people are looking for a funeral home close to them, so local SEO is vital. Having your business website mentioned on other local pages, as well as utilizing Google My Business, will ensure your business shows up on search results for “funeral home near me” or “local funeral home.”
If you’re interested in how off-page SEO can benefit your funeral home, visit JR Purple Funeral Home Marketing for information on SEO for funeral homes.
