Keeping potential customers and clients engaged with your business is proving to be more and more difficult as the years go on. With social media, our brains have grown accustomed to scanning materials for vital information, and if we do not receive that information quickly, we move on and lose interest.
Your marketing strategies have to be engaging, or else they will fail. Your consumers are driven by entertaining content that also serves an informative purpose. So, how does this happen?
Video marketing can be incredibly entertaining and resourceful for your target audience. Video content is straightforward and doesn’t require the viewer’s brain to work super hard. So often, the idea of sitting down and reading written content sounds like too much work (I say, sweating nervously as I type out this post). But honestly, sometimes the last thing we want to do is read a long article or data report. This is where videos come in and can benefit every learning style.
If you aren’t already familiar with the four learning styles, allow me to elaborate. We all learn in very different ways, and some do not find other learning styles helpful. Think back to when you were in school. Perhaps you gravitated toward classes in the arts because you got to work with your hands. Maybe you loved reading courses because that is where you began to learn about new things. Whatever you loved most likely had something to do with your learning style- visual, auditory, reading/writing, or kinesthetic.
Simply defined, visual learners glean information better through graphics, charts, and diagrams. Auditory learners prefer to listen to information vocally; readers and writers focus on presentations, articles, and other reference materials. Kinesthetic learners are hands-on and enjoy engaging all five senses through their learning experience. While it may be difficult or sometimes impossible to engage with kinesthetic learners as a brand, videos help to engage visual, auditory, and reading learners.
Through animated marketing videos, you can appeal to and engage all three of these popular types of learners. To appeal to visual learners, include fun animated graphics that can make complex ideas a little simpler for the average consumer. Auditory learners will benefit from a script or the use of fun audio. And for readers and writers, include a bit of writing in your video or an attached script so they can glean information easier.
Appealing to a wide range of people ensures there is something for everyone. Video is a great way to go to keep your content and information relevant and engaging. Creating videos not only benefits your customers, but making videos can stretch the creativity of your team.
If you do not have the time or resources to create videos, consider hiring an outside source, such as The Draw Shop, to create videos for your business. The Draw Shop is a professional video marketing company specializing in animated marketing videos that have been trusted by brands such as Netflix, Coca-Cola, Google, Twitter, and Harvard University. But, do not be intimidated by those large brands. The Draw Shop works with small businesses too and will help you find a video marketing strategy that works best for you and your customers.
Interested in seeing how Business name can help you keep customers engaged? Head to their website to get started today.