There are unique problems that government contractors face in terms of marketing themselves effectively. Unlike B2B or business-to-consumer marketing, program managers and procurement officers are a smaller group.
Small to mid-sized contractors could benefit from government contractor marketing in Washington, DC. With the help of VisioneerIT, government contractors can stand apart from the rest and win more bids than ever before.
Government Ethics
Calls-to-action are commonplace in marketing. They may ask that the viewer sign up for a newsletter, provide their email for marketing purposes, or click a link. That said, when it comes to calls to action for government contractors, there are ethical rules to be aware of.
Though there are exceptions to the rules, you need to know that your call to action will fall in line with the various ethical rules that each of the government agencies follow. Government contractor marketing in Washington, DC, can help cover your bases.
Targeted Campaigns
Winning an agency contract typically means that there are longer sales cycles involved compared to the traditional business model. Smaller contractors need to make the most of their time, which means that it may be more feasible to target one specific agency rather than several of them.
Government contractor marketing in Washington, DC, can help ensure that you are targeting the right agency at the right time. In a competitive marketplace, developing targeted campaigns can be a difference maker when it comes to winning those government contracts.
