As a business owner, you know how important it is to have a website. However, if your website is not receiving the traffic you believe it should, you may need to revamp your SEO services in Fort Myers, FL efforts. Optimizing your site for search engines is not difficult, but extremely important. Some tips to ensure your site is optimized for search engines are highlighted here.
Choose One Topic or Keyword per Page
The days of being able to rank by keyword stuffing are definitely in the past. Instead, you need to keep the pages on your site optimized to one keyword or idea. Also, the keywords you use should appear in all of the on-page elements such as the heading, your page title, in the image alt text and also naturally in the copy on the page. It is also important to ensure that each of the occurrences of the keyword are for humans, rather than the search engines.
Keywords Are Important – Not Verbatim
After the announcement by Google AdWords in 2014 that they would not only match keywords verbatim, but also variations of a keyword, the fact is this also holds true for the organic search results, even if this is not “official” as of yet. The fact is that you no longer have to use your selected keywords exactly throughout the copy. You can use the plural or singular variation and even get results if a word is misspelled by a searcher.
Correct Format of the URL Structure
Another important aspect of SEO in Fort Myers, FL services is the URL used for your site. The URL is one of the main things that a search engine will use for determining the page rank, which is why it is so important to ensure the URLs can be crawled easily. This is achieved by keeping the URLs short, on topic and descriptive so that your page can be easily categorized.
Optimize the Page Titles
Title tags are another aspect of SEO in Fort Myers, FL services and are used by all search engines for displaying your page in the search results, and it is also located at the top of your browser. The title tag lets search engines and searches understand what your page is all about. Google only displays approximately 60 characters in your title tag, which means you should keep it around 55 characters to ensure searchers will click your page.
Utilizing SEO in Fort Myers, FL services will help your site be ranked in a position that will get you the traffic you want and need. If you do not invest time and effort into SEO for your website, there is a good chance that your potential customers will find your competition, rather than you, which can lead to a decrease in sales and visibility for your business. For more information contact Polaris Marketing Solutions.
